The Meta Quest Pro is Meta's first hardware offering targeted at a professional audience. The Quest Pro brings professional VR users and VR enthusiasts the highest quality virtual reality and mixed reality experience possible in such a slim form factor. The Quest Pro was announced on October 11, 2022 as part of the Meta Connect conference.
My team and I worked closely with the Meta Reality Labs marketing team to develop the art direction and execution for the imagery that appears across the family of Quest Pro packaging. Once we landed on the overall look and feel, I had the opportunity to lead the creation of the final images that appear on the boxes for the entire Quest Pro packaging ecosystem. The imagery established in this body of work went on to influence the overall visual direction of much of the Quest Pro marketing efforts, in terms of colors, lighting, and tonality.