MNML partnered with Mark Cuban-backed startup Radical Transport to re-imagine the future of two-wheeled transport from the ground up. In the wake of flaming hoverboards and widespread consumer distrust, MNML and Radical worked together to create the Radical MOOV: a new breed of two-wheeled personal transport that features customized ride dynamics, is engineered with premium mechanics, and is hand assembled in Dallas, Texas. MNML helped bring Radical MOOV to Kickstarter where it raised 150% of its target funding.
MOOV features a unibody aluminum chassis, customizable ride profiles, magnetically interchangeable decks, customizable lights, large ruggedized wheels, and UL certified parts.
I was involved with the project from the beginning, and participated in early industrial design exploration, as well as helping with app design exploration and the creation of website assets. My primary contribution to the project was to create and art direct a series of dramatic 3D visuals to showcase MNML's design efforts and generate excitement about the product.
3D Art, Art Direction