RADICAL MOOV
VS.20170516.MOOV
AGENCY: MNML
CLIENT: RADICAL TRANSPORT
SYNOPSIS
MNML partnered with Mark Cuban-backed startup Radical Transport to re-imagine the future of two-wheeled transport from the ground up. In the wake of flaming hoverboards and widespread consumer distrust, MNML and Radical worked together to create the Radical MOOV: a new breed of two-wheeled personal transport that features customized ride dynamics, is engineered with premium mechanics, and is hand assembled in Dallas, Texas. MNML helped bring Radical MOOV to Kickstarter where it raised 150% of its target funding.

MOOV features a unibody aluminum chassis, customizable ride profiles, magnetically interchangeable decks, customizable lights, large ruggedized wheels, and UL certified parts.

I was involved with the project from the beginning, and participated in early industrial design exploration, as well as helping with app design exploration and the creation of website assets. My primary contribution to the project was to create and art direct a series of dramatic 3D visuals to showcase MNML's design efforts and generate excitement about the product.
ROLE
3D Art, Art Direction
CREDITS
GN.20210805.GILL
Gills
GN.20210531.FBFM
"Fabric" Forms
GN.20210214.EOCS
Edge of Chaos
ID.20210117.BGPL
BAGPAL
MD.20201204.HCSV
Hamcus Scavengers
MD.20201111.RWKA
Rama Works Kara
VS.20201013.OCQ2
Oculus Quest 2
GN.20200411.PFFC
Persola Factory
ID.20191214.RWM6
Rama Works M6-C Custom
VS.20190929.OC6B
Oculus Connect 6
ID.20190826.LMKB
Lapis
VS.20190521.OCRS
Oculus Rift S
VS.20190521.OCQS
Oculus Quest
VS.20190521.OCGO
Oculus Go
VS.20181119.VPMX
Vapor.Mux
VS.20181105.SV87
Subvert 87
GN.20180829.TXNM
Taxonomy
ID.20180818.FRST
Frosty
GN.20180801.GJGK
Footwear Experiments
VS.20180614.OP-1
OP-1 Visualization
GD.20180613.OSLP
OSL Posters
CA.20180605.CRDR
Corridor
ED.20180509.KSRW
Keyshot Renderworld
ED.20180502.INDF
Industrial Design Foundations
CA.20180428.PLNT
Planet
GD.20180312.SDAA
Scattered Days
CA.20180310.CSMG
Superlight Compression SMG
ID.20180125.AFAN
A Fan
ID.20171213.MXSW
MNML X-Series Timepieces
MD.20171121.OVIE
Ovie Launch Teaser
VS.20170608.TURF
TURF Acoustic Tiles
ID.20170530.HUIN
HUE Inhaler
VS.20170516.MOOV
Radical MOOV
GD.20170226.OSST
One Small Step
MD.20160619.MOTW
MNML Off The Wall
ID.20160619.MSFT
Misfit Ray
CA.20151230.HEXO
Hex Object
ID.20150721.ULLO
Üllo Wine Purifier
ID.20140804.EVOB
EVO Bike
CA.20140600.SVFM
SVF-47 Minerva