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Outlier Rucksack

The Outlier Rucksack combines the versatility and fashion appeal of a high end day pack with the specific conveniences found in travel backpacks, creating a product that can adapt to serve both functions as needed. This project involved the design and fabrication of a fully functional backpack prototype, as well as the development of a brand and narrative.

YNDR is a soft goods and apparel brand that believes in building products with superior utility and style for those who are always on the move. YNDR abandons the faux heritage feel adopted by many outdoor and backpack brands in favor of a future-forward and modern aesthetic that is as at home in on the mountain path as it is on the streets of New York.


14.05-09

YNDR / OUTLIER RUCKSACK

INDUSTRIAL Design + Branding

The Outlier achieves its versatility through multiple modes of access. Its main storage compartment can be accessed in two ways, the first from the top in a style reminiscent of a roll-top backpack. While laying flat, two side flaps can be lifted to reveal a suitcase style zip closure, allowing for simple packing of clothing and travel necessities.

The design also features two concealed side pockets positioned for easy access while worn. A secure laptop compartment is accessible from the back panel when the backpack is not being worn.


 

The Outlier Rucksack combines the versatility and fashion appeal of a high end day pack with the specific conveniences found in travel backpacks, creating a product that can adapt to serve both functions as needed. This project involved the design and fabrication of a fully functional backpack prototype, as well as the development of a brand and narrative.

YNDR is a soft goods and apparel brand that believes in building products with superior utility and style for those who are always on the move. YNDR abandons the faux heritage feel adopted by many outdoor and backpack brands in favor of a future-forward and modern aesthetic that is as at home in on the mountain path as it is on the streets of New York.



FEATURES


BRANDING


PROCESS



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